Many eCommerce websites in Australia are very good at selling. But some of them use tactics that, although they might get an initial sale from a customer, often lead to disappointment. There is no point running a business where you pay money for marketing to win new customers and then have them shop only once on your site. You need to build trust in your customers and have them buy repeatedly on your site, as well as telling family and friends good things about your brand.
Some common mistakes:
Inflated, crossed-out, DON’T PAY, valued up to claims
For example, eCommerce companies that sell an item for $10 and claim that it is worth $100. Customers aren’t stupid and anyone that compares the price will call you out on this one. Don’t find the most expensive competitor selling the same item and use that as your don’t pay price if there are other sellers out there selling it cheaper than this.
Unrealistic delivery promises
Make delivery and dispatch promises that are realistic. Or don’t make them at all. It is preferable to under-promise and over-deliver.
Photos too dressed up
Don’t touch-up photos to make an item look different to how it is in reality. People will be disappointed when they receive their parcel and that is the last thing you want.
Claims in the copy that are exaggerated
Don’t claim things in the copy that aren’t true or are exaggerated; again this only leads to customer disappointment which is bad for your business
All of the above are not only going help keep your customers happy, but will be good for the long-term health of your business. They are also part of making sure you are complying with Australian Consumer Law (ACL) and staying off the radar of the various government bodies that police this, such as the Australian Competition & Consumer Commission (ACCC).